Progression- The girls of GRAMM- GIVE ME ATTITUDE

Moving on from MVSON, I decided to photograph the models who exclusively model for GRAMM clothing, this being a clothing company who I share the studio with. This for me was more of an opportunity to capture a true example of our generations attitude and style; after all, the clothes have been made rather than store bought and the models were allowed to do whatever they want, thus allowing the clothes to match the personalities of the models.

For these photographs I can honestly say I haven't really drawn much inspiration from any photographer's purely due to the fact that sometimes it's interesting to just do your own thing rather than draw inspiration from someone else. I personally decided to use ilfrod xp2 film in order for an initial sense of repetition to emerge; the grid patter matching the background. With only tones of grey, bald and white I was able to almost lure the viewer into the photograph. It's raw and it's real- something i've said many times but it is important, after all, if your photograph isn't a reflection of a culture then it'll just lack meaning and purpose.

This style of fashion photography at the moment is very common, everyone is trying to look like a gangster or a bit rough around the edges. However, what people need to realise is that you don't need to act 'ghetto' to provide the photograph with a real sense of RAW.